Tiktok
Set Up Instructions
On the post you would like the ads to run:
Click settings
Scroll across to the right and click ad settings
Click "ad authorization”
Generate code for 30 days
Copy code and paste
TikTok ads are imperative when you have the goal of building followers and serving content to users that may not follow you.
The general audience of TikTok tends to be a younger, content hungry demographic and therefore running ads on ‘TikTok friendly content’ works significantly better than a standard trailer. The majority of ads shown across TikTok are to 18-24 year olds, which are a key demographic within the music industry.
Common Types of Ads
Spark Ads - Running ads on an existing post on the TikTok feed which are linked to a users profile
“Dark or Ghost” Ads - Not posted on the TikTok feed (great for testing different captions and content)
Followers - Optimised for people who are more likely to follow (based on previous behaviour)
Traffic - Optimised for people who are more likely to click a link/swipe up (based on previous behaviour)
Video Views - Optimised for people who are more likely to watch the full trailer (based on previous behaviour)
Set Up Instructions
On the post you would like the ads to run:
Click settings
Scroll across to the right and click ad settings
Click "ad authorization”
Generate code for 30 days
Copy code and paste